function doMaven()
{
var mp = new MavenPlayer('articleplayer240pixelwidth');
mp.setParameter('checkSystemId', 'systemRequirementsHTML');
if (typeof(videoId)!='undefined'){
mp.setVariable('referralObject', videoId);
}
mp.setVariable('adSystem', 'Helios');
mp.setVariable('adServerBasePath', "http://gannett.gcion.com/adrawdata/.0/5111.1/778078/0/0/header=yes;cc=2;cookie=info;alias=");
mp.setVariable('adPositionId', "Preroll"); /* AD POSITION DEFINED BY ADOPS */ 
mp.setVariable('adSiteId', 'www.usatoday.com');
mp.setVariable('SSTSCode', '/video'); /*NEED TO DYNAMICALLY GENERATE FROM URL */
mp.setVariable('revSciSegments', s_ut.prop48); /*NEED TO DYNAMICALLY GENERATE FROM REVSCI COOKIE */
mp.setVariable('revSciZip', zag.zip); /*NEED TO DYNAMICALLY GENERATE FROM REVSCI COOKIE */
mp.setVariable('revSciAge', zag.yob); /*NEED TO DYNAMICALLY GENERATE FROM REVSCI COOKIE */
mp.setVariable('revSciGender', zag.fem); /*NEED TO DYNAMICALLY GENERATE FROM REVSCI COOKIE */
mp.setVariable('gpaperCode', 'usatodayprod,gntbcstglobal');
mp.setVariable('marketName', 'usat');
mp.setVariable('division', 'usatoday');
mp.setWMode('transparent');
mp.setQueryParamsAsVariables(false);
mp.write('flashParentHTML');
} //doMaven

function doMavenContextMenu() {
return maven.PlayerObjectUtil.doContextMenu();
}//doMavenContextMenu